:root {
  --red: #f51b22;
  --red-dark: #c60910;
  --ink: #111111;
  --paper: #f8f7f3;
  --white: #ffffff;
  --muted: #77736d;
  --line: #d7d3cc;
  --display: Impact, Haettenschweiler, "Arial Narrow Bold", "Arial Narrow", sans-serif;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Arial, Helvetica, sans-serif;
  --max: 1200px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { max-width: 100%; display: block; }
button, input { font: inherit; }
section { scroll-margin-top: 96px; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: -4rem;
  z-index: 100;
  padding: .75rem 1rem;
  background: var(--white);
  color: var(--ink);
  border: 2px solid var(--ink);
}
.skip-link:focus { top: 1rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  height: 74px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 2rem;
  padding: 0 max(24px, calc((100vw - var(--max)) / 2));
  background: rgba(248, 247, 243, .95);
  border-bottom: 1px solid rgba(17, 17, 17, .15);
  backdrop-filter: blur(12px);
}
.wordmark {
  width: max-content;
  text-decoration: none;
  font-family: var(--display);
  font-size: 1.55rem;
  line-height: 1;
  letter-spacing: .02em;
}
.wordmark strong { color: var(--red); font-weight: inherit; }
.site-header nav { display: flex; gap: 1.7rem; }
.site-header nav a {
  text-decoration: none;
  font-size: .9rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .08em;
}
.site-header nav a:hover { color: var(--red); }
.site-header > .button { justify-self: end; }

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(280px, .75fr);
  align-items: center;
  gap: clamp(3rem, 6vw, 6.5rem);
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(3.5rem, 6vw, 5.5rem) 24px clamp(4.5rem, 7vw, 6.5rem);
}
.hero-copy { max-width: 710px; }
.eyebrow {
  margin: 0 0 1rem;
  color: var(--red);
  font-size: .82rem;
  font-weight: 800;
  letter-spacing: .17em;
  line-height: 1.4;
  text-transform: uppercase;
}
.hero h1,
.coaching-section h2,
.final-cta h2 {
  margin: 0;
  font-family: var(--display);
  font-weight: 900;
  line-height: .88;
  letter-spacing: -.025em;
  text-transform: uppercase;
}
.hero h1 {
  display: grid;
  gap: .18em;
  font-size: clamp(3.65rem, 6.5vw, 6.8rem);
}
.hero h1 span,
.hero h1 em { display: block; }
.hero h1 em,
.coaching-section h2 em { color: var(--red); font-style: normal; }
.hero-lede {
  max-width: 610px;
  margin: 1.8rem 0 0;
  font-family: var(--serif);
  font-size: clamp(1.35rem, 2.2vw, 1.8rem);
  font-weight: 700;
  line-height: 1.25;
}
.button-row { display: flex; flex-wrap: wrap; gap: .8rem; margin-top: 2rem; }
.hero .button-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); max-width: 610px; }
.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: .85rem 1.3rem;
  border: 2px solid transparent;
  border-radius: 0;
  appearance: none;
  cursor: pointer;
  text-decoration: none;
  font-size: .83rem;
  font-weight: 800;
  letter-spacing: .09em;
  line-height: 1.2;
  text-align: center;
  text-transform: uppercase;
  transition: transform .18s ease, background .18s ease, color .18s ease;
}
.button:hover { transform: translateY(-2px); }
.button:focus-visible, a:focus-visible, summary:focus-visible, input:focus-visible {
  outline: 3px solid #ffcf33;
  outline-offset: 3px;
}
.button-primary { background: var(--red); color: var(--white); }
.button-primary:hover { background: var(--red-dark); }
.button-outline { border-color: var(--ink); background: transparent; }
.button-outline:hover { background: var(--ink); color: var(--white); }
.button-dark { background: var(--ink); color: var(--white); }
.button-dark:hover { background: var(--red); }
.button-small { min-height: 42px; padding: .65rem .9rem; font-size: .72rem; }
.microcopy { margin: 1rem 0 0; color: var(--muted); font-size: .79rem; }
.hero-art {
  align-self: center;
  justify-self: end;
  width: min(360px, 100%);
  padding: 0 14px 14px 0;
}
.hero-art img {
  width: 100%;
  height: auto;
  aspect-ratio: 667 / 1000;
  object-fit: contain;
  box-shadow: 14px 14px 0 var(--ink);
}

.manifesto {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: clamp(1rem, 4vw, 4rem);
  align-items: center;
  padding: clamp(2rem, 5vw, 4.5rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--ink);
  color: var(--white);
}
.manifesto p { margin: 0; font-family: var(--serif); font-size: clamp(1.2rem, 2.3vw, 1.8rem); line-height: 1.3; }
.manifesto p:last-child { text-align: right; }
.manifesto strong { color: var(--red); }
.manifesto .manifesto-mark { color: var(--red); font-family: var(--display); font-size: 3rem; }

.book-section,
.process-section,
.faq-section {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(5rem, 10vw, 9rem) 24px;
}
.book-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(3rem, 8vw, 8rem);
}
.book-section h2,
.process-section h2,
.faq-section h2,
.assessment-modal h2 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 5rem);
  line-height: 1.02;
  letter-spacing: -.04em;
}
.book-section h2 em,
.process-section h2 em { color: var(--red); font-style: italic; }
.reclaim-list {
  display: grid;
  gap: .3rem;
  margin: 0;
  padding: 0;
  list-style: none;
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 5rem);
  font-weight: 700;
  line-height: 1.02;
  letter-spacing: -.04em;
}
.reclaim-list li {
  display: block;
}
.reclaim-list em { color: var(--red); }
.book-copy > p:first-child { margin-top: 0; font-size: 1.2rem; font-weight: 400; line-height: 1.45; }
.book-copy > p:first-child strong { font-weight: 800; }
.slash-list, .mini-list, .offer-card ul { list-style: none; padding: 0; }
.slash-list { margin: 2rem 0; }
.slash-list li { position: relative; padding: .75rem 0 .75rem 1.7rem; border-top: 1px solid var(--line); font-size: .92rem; font-weight: 800; letter-spacing: .065em; line-height: 1.45; text-transform: uppercase; }
.slash-list li:last-child { border-bottom: 1px solid var(--line); }
.slash-list li::before { content: "/"; position: absolute; left: .25rem; color: var(--red); font-weight: 900; }
.purchase-box { margin-top: 2.5rem; }
.purchase-box > .button { width: 100%; min-height: 64px; font-size: .95rem; }
.purchase-secondary { display: flex; flex-wrap: wrap; justify-content: center; gap: .75rem 1.6rem; margin-top: 1rem; text-align: center; }
.text-link { color: var(--ink); font-size: .85rem; font-weight: 800; text-transform: uppercase; text-underline-offset: 4px; }
.text-link:hover { color: var(--red); }

.coaching-section {
  padding: clamp(5rem, 10vw, 9rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--ink);
  color: var(--white);
}
.eyebrow-light { color: #ff585d; }
.coaching-head { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(3rem, 8vw, 8rem); margin: 0 0 clamp(3rem, 7vw, 6rem); }
.coaching-section h2 { font-size: clamp(3.2rem, 7vw, 7rem); }
.coaching-head > div:last-child { align-self: end; color: #d1cec8; font-size: 1.12rem; }
.coaching-head > div:last-child p:last-child { color: var(--white); font-weight: 700; }
.offer-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; align-items: stretch; }
.offer-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 2rem;
  background: #1b1b1b;
  border: 1px solid #3a3a3a;
}
.offer-featured { border: 3px solid var(--red); padding: calc(2rem - 2px); }
.offer-intensive { background: #f4f2ed; color: var(--ink); }
.flag {
  position: absolute;
  top: 0;
  right: 0;
  padding: .45rem .7rem;
  background: var(--red);
  color: var(--white);
  font-size: .64rem;
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.offer-label { margin: 0 0 1rem; color: #aaa59e; font-size: .7rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.offer-intensive .offer-label { color: #6f6a64; }
.offer-card h3 { min-height: 3.8rem; margin: 0; font-family: var(--serif); font-size: 1.75rem; line-height: 1.1; }
.price { margin: 1rem 0 .7rem; font-family: var(--display); font-size: 4.1rem; line-height: 1; }
.price span { color: var(--red); font-size: 1.5rem; vertical-align: top; }
.offer-summary { min-height: 7rem; margin: 0; color: #bdb9b2; font-size: .94rem; }
.offer-intensive .offer-summary { color: #4e4a45; }
.offer-card ul { flex: 1; margin: 1.5rem 0 2rem; }
.offer-card li { position: relative; padding: .62rem 0 .62rem 1.4rem; border-top: 1px solid #393939; font-size: .88rem; line-height: 1.4; }
.offer-intensive li { border-color: #d5d1ca; }
.offer-card li::before { content: "+"; position: absolute; left: 0; color: var(--red); font-weight: 900; }
.button-card { width: 100%; background: var(--white); color: var(--ink); }
.button-card:hover { background: var(--red); color: var(--white); }
.offer-intensive .button-card { background: var(--ink); color: var(--white); }
.scope-note { max-width: 860px; margin: 2rem auto 0; color: #908c86; font-size: .78rem; text-align: center; }

.process-section { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(3rem, 8vw, 8rem); }
.process-copy { position: sticky; top: 120px; align-self: start; }
.process-list { margin: 0; padding: 0; list-style: none; counter-reset: none; }
.process-list li { display: grid; grid-template-columns: 54px 1fr; gap: 1.25rem; padding: 1.7rem 0; border-top: 1px solid var(--line); }
.process-list li:last-child { border-bottom: 1px solid var(--line); }
.process-list > li > span { color: var(--red); font-family: var(--display); font-size: 1.65rem; }
.process-list h3 { margin: 0 0 .3rem; font-family: var(--serif); font-size: 1.35rem; }
.process-list p { margin: 0; color: #5f5b55; }

.lead-copy > p:last-child { max-width: 650px; margin: 1.25rem 0 0; font-size: 1.05rem; }

.assessment-modal {
  width: min(1050px, calc(100vw - 40px));
  max-height: calc(100vh - 40px);
  margin: auto;
  padding: 0;
  overflow: visible;
  border: 0;
  background: transparent;
  color: var(--white);
}
.assessment-modal::backdrop { background: rgba(0,0,0,.78); backdrop-filter: blur(5px); }
.assessment-modal-card {
  position: relative;
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: clamp(2.5rem, 7vw, 6rem);
  align-items: center;
  max-height: calc(100vh - 40px);
  padding: clamp(2rem, 5vw, 4.5rem);
  overflow-y: auto;
  background: var(--red);
  box-shadow: 12px 12px 0 var(--white);
}
.assessment-modal .eyebrow { color: var(--ink); }
.assessment-modal h2 { font-size: clamp(2.3rem, 4.7vw, 4.7rem); }
.assessment-modal h2 em { color: var(--ink); font-style: normal; text-transform: uppercase; }
.modal-close {
  position: absolute;
  top: .8rem;
  right: 1rem;
  z-index: 1;
  width: 44px;
  height: 44px;
  padding: 0;
  border: 0;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  font-size: 2.5rem;
  font-weight: 800;
  line-height: 1;
}
.modal-close:hover { color: var(--white); }
body:has(.assessment-modal[open]) { overflow: hidden; }

.reset-form { align-self: center; }
.reset-form label { display: block; margin-bottom: .5rem; font-size: .8rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.reset-form input { width: 100%; min-height: 58px; padding: .9rem 1rem; border: 2px solid var(--ink); border-radius: 0; background: var(--white); color: var(--ink); font-size: 1rem; }
.reset-form .button { width: 100%; margin-top: .65rem; }
.reset-form p { margin: .7rem 0 0; color: rgba(255,255,255,.75); font-size: .72rem; text-align: center; }

.quote-section { padding: clamp(5rem, 10vw, 9rem) max(24px, calc((100vw - 980px) / 2)); background: var(--red); color: var(--white); text-align: center; }
.quote-section blockquote { margin: 0; font-family: var(--serif); font-size: clamp(2rem, 5vw, 4.3rem); font-style: italic; font-weight: 700; line-height: 1.12; letter-spacing: -.035em; }
.quote-section p { margin: 2rem 0 0; color: var(--ink); font-size: .78rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }

.faq-section { display: grid; grid-template-columns: .75fr 1.25fr; gap: clamp(3rem, 8vw, 8rem); max-width: none; margin: 0; padding-inline: max(24px, calc((100vw - var(--max)) / 2)); background: var(--white); }
.faq-list details { border-top: 1px solid var(--ink); }
.faq-list details:last-child { border-bottom: 1px solid var(--ink); }
.faq-list summary { position: relative; padding: 1.4rem 2.5rem 1.4rem 0; cursor: pointer; list-style: none; font-family: var(--serif); font-size: 1.25rem; font-weight: 700; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; position: absolute; right: .4rem; color: var(--red); font-family: var(--display); font-size: 1.6rem; }
.faq-list details[open] summary::after { content: "–"; }
.faq-list details p { max-width: 680px; margin: -.3rem 0 1.5rem; color: #5f5b55; }

.final-cta { padding: clamp(6rem, 12vw, 11rem) 24px; background: var(--red); color: var(--white); text-align: center; }
.final-cta .eyebrow { color: var(--ink); }
.final-cta h2 { font-size: clamp(4rem, 10vw, 9rem); }
.button-row-center { justify-content: center; }
.button-light { background: var(--white); color: var(--ink); }
.button-light:hover { background: var(--ink); color: var(--white); }
.button-ghost { border-color: var(--white); color: var(--white); }
.button-ghost:hover { background: var(--white); color: var(--ink); }

footer { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 2rem; padding: 2.5rem max(24px, calc((100vw - var(--max)) / 2)); background: var(--ink); color: var(--white); font-size: .75rem; }
footer p { margin: 0; color: #aaa59e; text-align: center; }
footer > a { justify-self: end; color: var(--white); }

@media (max-width: 1000px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header nav { display: none; }
  .hero { grid-template-columns: minmax(0, 1fr) minmax(240px, .55fr); gap: 2.5rem; }
  .hero h1 { font-size: clamp(3.5rem, 7.5vw, 5.5rem); }
  .offer-grid { grid-template-columns: 1fr; }
  .offer-card { display: grid; grid-template-columns: .8fr 1.2fr; column-gap: 2rem; }
  .offer-card .button { grid-column: 1 / -1; }
  .offer-summary, .offer-card h3 { min-height: auto; }
}

@media (max-width: 760px) {
  body { font-size: 16px; }
  .site-header { height: 64px; padding: 0 18px; }
  .site-header > .button { display: none; }
  .hero { grid-template-columns: 1fr; gap: 3.5rem; padding: 3.5rem 20px 5rem; }
  .hero h1 { font-size: clamp(3.6rem, 17vw, 6rem); }
  .hero-art { justify-self: center; width: min(330px, 82vw); }
  .manifesto { grid-template-columns: 1fr; text-align: left; }
  .manifesto p:last-child { text-align: left; }
  .manifesto .manifesto-mark { display: none; }
  .book-grid,
  .coaching-head,
  .process-section,
  .assessment-modal-card,
  .faq-section { grid-template-columns: 1fr; }
  .offer-card { display: flex; }
  .process-copy { position: static; }
  .hero .button-row { grid-template-columns: 1fr; max-width: none; }
  .assessment-modal-card { box-shadow: 9px 9px 0 var(--ink); }
  .assessment-modal { width: min(92vw, 680px); max-height: calc(100vh - 28px); }
  .assessment-modal-card { max-height: calc(100vh - 28px); gap: 2rem; padding: 3.2rem 1.5rem 2rem; }
  .assessment-modal h2 { font-size: clamp(2.15rem, 10vw, 3.7rem); }
  footer { grid-template-columns: 1fr; text-align: center; }
  footer .wordmark { justify-self: center; }
  footer > a { justify-self: center; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
}